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Prime Video Unites Superheroes and Superstars for the Ultimate Fan Experience at SXSW 2022
Prime Video Unites Superheroes and Superstars
for the Ultimate Fan Experience at SXSW 2022
Prime Video invites fans to indulge in the worlds of Superheroes and Superstars
through an immersive experience themed to returning hit series The Boys
and the upcoming reality competition Lizzo’s Watch Out for the Big Grrrls
The Prime Video SXSW panel lineup includes series Q&A with the cast and creators of
The Boys, Undone, and The Kids in the Hall: Comedy Punks,
a fireside chat with Upload creator Greg Daniels,
and a keynote with three-time Grammy-winner Lizzo
The Prime Video SXSW screening slate includes multiple showings of Emergency and Master,
as well as the two-part documentary The Kids in the Hall: Comedy Punks
The Prime Video activation will also play host to exclusive parties with
Bootsy Bellows and Entertainment Weekly on Friday, March 11 and Saturday, March 12
Activation renderings available HERE
CULVER CITY, California—March 3, 2022—Prime Video today announced plans for SXSW Conference and Festivals 2022, complete with panels, parties, screenings, and an immersive fan experience themed to Emmy-nominated superhero series The Boys and upcoming reality competition Lizzo’s Watch Out for the Big Grrrls.
“Superheroes and Superstars” Experience
Prime Video will kick off SXSW with a pair of experiences that allow fans to enter the worlds of “Superheroes and Superstars.” For all superhero fans in attendance, Prime Video will be bringing the world of The Boys Season Three to life with a VoughtLand installation, where guests can enter the VoughtLand castle to find Queen Maeve’s Inclusive Kingdom. There they can grab a bite to eat at Vought A Burger, kick back at Homelander’s Red, White, and Booze Bar, or take a ride on Starlight’s Carousel of Dreams. For fans seeking out superstardom, Lizzo’s Watch Out for the Big Grrrls will be giving attendees the opportunity to prepare for their moment in the spotlight with a positive affirmation tunnel, choreography instructions, Lizzo-inspired cocktails at the supersized Juicebox bar, and other engaging, interactive activities on-site, such as a salon for a relaxing glow-up, complimentary swag, and more.
Dates: Friday, March 11 – Monday, March 14
Location: 604 Driskill Street, Austin, Texas (entrance located at the corner of Driskill St. & Red River St.)
Hours of Operation:
- Friday, March 11: 12 – 9 p.m. CT
- Saturday, March 12: 12 – 6 p.m. CT
- Sunday, March 13: 12 – 6 p.m. CT
- Monday, March 14: 12 – 6 p.m. CT
Prime Video Blue Room Lounge with Entertainment Weekly
The Prime Video Blue Room Lounge with Entertainment Weekly will continue to serve as a premium space to host talent and various industry guests. The lounge will feature a photo studio overseen by the Tyler Twins, Katherine and Mariel Tyler, who specialize in celebrity portraits, concerts, and event photography. With experience as the national photo director for iHeartRadio (Katherine) and the senior photo editor of ELLE.com (Mariel), the twins have covered various celebs and events in a multitude of environments, as well as shooting the key art for Lizzo's Watch Out for the Big Grrrls.
Dates: Saturday, March 12 – Sunday, March 13
Location: 604 Driskill Street, Austin, Texas (entrance located at the corner of Driskill St. & Red River St.)
Hours of Operation:
- Saturday, March 12: 10 a.m. – 6 p.m. CT
- Sunday, March 13: 10 a.m. – 6 p.m. CT
Prime Video SXSW Panels
Friday, March 11
Series: Upload
Panel Title: Welcome to Your Digital Afterlife: Upload Creator Greg Daniels in conversation with Amy Webb
About: An exclusive fireside chat between the multi-hyphenate creator, writer, and executive producer of the Prime Video series Upload, Greg Daniels, and one of America's leading futurists, award-winning author Amy Webb, discussing the concept and genesis of Daniels’ Prime Video sci-fi comedy Upload, the near-future technology featured in both Season One and the upcoming Season Two, and their opinions on the metaverse’s impact on society.
Where: Austin Convention Center, Ballroom EF
When: Friday, March 11 from 2:30 – 3:30 p.m. CT
Social: Instagram: @UploadOnPrime; Twitter: @UploadOnPrime; Hashtag: #uploadtv
Saturday, March 12
Series: The Boys
Panel Title: The Boys are Back! Inside Prime Video’s Hit Series
About: Ahead of the highly anticipated third season of the Emmy award-nominated series, join actorsKarl Urban, Laz Alonso, Karen Fukuhara, Jessie T. Usher, Chace Crawford, Jensen Ackles, and executive producer Eric Kripke as they dive into the intersections of superhero and celebrity culture, the zeitgeist-shattering epic moments that redefined the genre, and offer up insights on how The Boys has navigated key moments of cultural inflection while subverting expectations.
Where: Austin Convention Center, Ballroom D
When: Saturday, March 12 from 11:30 a.m. – 12:30 p.m. CT
Social: Instagram: @TheBoysTV; Twitter: @TheBoysTV, Hashtag: #TheBoysTV
Series: Undone
Panel Title: Exploring the Mysteries of Undone: A Look Inside Season Two
About: Join us for a conversation with the cast and creative team behind Prime Video’s groundbreaking, critically acclaimed series Undone ahead of its long-awaited second season. Series stars Rosa Salazar, Angelique Cabral, and Constance Marie will be joined by co-creator/showrunner Kate Purdy and director/executive producer Hisko Hulsing to explore the nuances of marrying complex family dynamics and themes of mental health with genre-defying spectacle brought to life through its unique animation style and process—giving fans their first insights into how the upcoming season will expand in surprising new directions.
Where: Austin Convention Center, Ballroom EF
When: Saturday, March 12 from 2:30 – 3:30 p.m. CT
Social: Instagram: @undoneonprime; Hashtag: #undone
Sunday, March 13
Series: Lizzo’s Watch Out for the Big Grrrls
Panel Title: Keynote & Fireside Chat with global icon Lizzo, ahead of her upcoming album launch and premiere of Lizzo’s Watch Out for the Big Grrrls on Prime Video.
About: An exclusive fireside chat with global superstar, three-time Grammy-winner, and star and executive producer of Lizzo’s Watch Out for the Big Grrrls, Lizzo, as she as she embarks on her new impactful business ventures, including her new unscripted series, premiering March 25 on Prime Video.
Where: Austin Convention Center, Ballroom D
When: Sunday, March 13 from 1 – 2:00 p.m. CT
Social: Lizzo Instagram: @LizzoBeEating; Prime Video Instagram: @PrimeVideo; Twitter: @PrimeVideo; Hashtag: #LizzosBigGrrrls
Monday, March 14
Panel Title: The Kids in the Hall: Comedy Punks
About: In this session, founding members of The Kids in the Hall Dave Foley, Bruce McCulloch, Kevin McDonald, Mark McKinney, and Scott Thompson reflect on the group’s influential legacy and their experiences creating some of the most pivotal sketch comedy of all time. They will also discuss the new two-part Amazon Original documentary The Kids in the Hall: Comedy Punks (produced by Blue Ant Studios), which makes its world premiere at SXSW, and the upcoming Kids in the Hall reboot for Prime Video.
Where: Austin Convention Center, Room 16AB
When: Monday, March 15 from 2:30 – 3:30 p.m. CT
Prime Video SXSW Screenings
Emergency
Synopsis: Ready for a night of partying, a group of college students must weigh the pros and cons of calling the police when faced with an unusual emergency.
Talent: Director Carey Williams, screenwriter KD Davila, and actors RJ Cyler, Donald Elise Watkins, and Sebastian Chacon will be in attendance for a special Q&A after the first screening.
1st Screening: Saturday, March 12 at Stateside Theatre from 1 – 2:45 p.m. CT
2nd Screening: Wednesday, March 16 at ZACH Theatre from 11:30 a.m. – 1:15 p.m. CT
3rd Screening: Saturday, March 19 at Alamo Lamar B from 6 – 7:45 p.m. CT
Social: Hashtag: #EmergencyMovie
Master
Synopsis: Three women strive to find their place at an elite Northeastern university as old as the country. When anonymous racist attacks target a Black freshman—who insists she is being haunted by ghosts of the school’s past—each woman must determine where the real menace lies.
Talent: Writer/Director Mariama Diallo, star/EP Regina Hall, and Zoe Renee will be in attendance for a special Q&A after the first screening.
1st Screening: Monday, March 14 at ZACH Theater from 2:30 – 4 p.m. CT
2nd Screening: Wednesday, March 16th at Stateside Theater from 5:15 – 6:45 p.m. CT
3rd Screening: Saturday, March 19 at Alamo Lamar B from 9:15 – 10:45 a.m. CT
Social: Hashtag: #MasterFilm
The Kids in the Hall: Comedy Punks
Synopsis: Through never-before-seen archival footage and interviews with celebrities, industry insiders and the Kids themselves, this two-part documentary delves into this cult-famous comedy troupe’s post-punk origins in the mid-1980s and provides inside access to their tumultuous 40-year journey across five seasons of their renowned television series, a controversial feature film, multiple sold-out tours, and their recently announced reboot for Prime Video.
Talent: Director Reg Harkema, EP Nick McKinney
1st Screening: Tuesday, March 15 at ZACH Theater from 2:15 – 3:50 p.m. CT
2nd Screening: Wednesday, March 16 at ZACH Theater from 2:45 – 4:20 p.m. CT
Prime Video Parties
Bootsy Bellows Pop-Up Experience
Prime Video and The Hwood Group team up for a curated Bootsy Bellows pop-up experience for Prime Video talent, VIPs, and influencers in the Blue Room at SXSW. The Hwood Group lends their expert eye, top-tier guest list, and influencer Zack Bia as headlining DJ in transporting the unique and always-coveted Bootsy Bellows experience to SXSW.
- Date: Friday, March 11
- Location: 604 Driskill Street, Austin, TX (entrance located at the corner of Driskill St. & Red River St.)
Entertainment Weekly + Prime Video Party
Entertainment Weekly will reprise their partnership with Prime Video as the exclusive media outlet of the SXSW Blue Room Studio and co-host Saturday night's party. Spotlighting Lizzo’s Watch Out for the Big Grrrls and The Boys, this year’s event will celebrate all of SXSW’s Superheroes & Superstars with guests including talent, influencers, and industry insiders partying to the music of DJ Sophia Eris.
- Date: Saturday, March 12
- Location: 604 Driskill Street, Austin, TX (entrance located at the corner of Driskill St. & Red River St.)
Prime Video Social Handles:
Facebook: @PrimeVideo
Instagram: @PrimeVideo
Twitter: @PrimeVideo
About Prime Video
Prime Video offers customers a vast collection of movies, series, and sports—all available to watch on hundreds of compatible devices.
- Included with Prime Video: Watch movies, series, and sports, including Thursday Night Football. Enjoy series and films including Emmy-winner The Marvelous Mrs. Maisel, Emmy-nominated satirical superhero drama The Boys, and the smash hits Tom Clancy’s Jack Ryan, Hotel Transylvania: Transformania, The Tender Bar, Being the Ricardos, The Tomorrow War, and Coming 2 America. Prime members also get access to licensed content.
- Prime Video Channels: Prime members can add channels like discovery+, Paramount+, BET+, EPIX, Noggin, NBA League Pass, MLB.TV, STARZ, and SHOWTIME—no extra apps to download, and no cable required. Only pay for the ones you want, and cancel anytime. View the full list of channels available at amazon.com/channels.
- ent or Buy: Enjoy new-release movies to rent or buy, entire seasons of current TV shows available to buy, and special deals just for Prime members.
- Instant access: Watch at home or on the go with your choice of hundreds of compatible devices. Stream from the web or using the Prime Video app on your smartphone, tablet, set-top box, game console, or select smart TV.
- Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favorite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
Prime Video is just one of many shopping, savings, and entertainment benefits included with a Prime membership, along with fast, free shipping on millions of Prime-eligible items at Amazon.com, ultrafast grocery delivery and pickup, unlimited photo storage, exclusive deals and discounts, prescription savings, and access to ad-free music, books, and games. To sign up or start a 30-day free trial of Prime, visit: amazon.com/prime.
Media Contacts:
Prime Video
Nate Kirtman
Nate.kirtman@amazonstudios.com
Kendall Wright
kendall.wright@amazonstudios.com
The Boys
Akiva Griffith
akiva.griffith@amazonstudios.com
Alex Polansky
alex.polansky@amazonstudios.com
Emergency
Arianne Rocchi
roccha@amazon.com
Patrick Healy
healypat@amazon.com
Lindsey McIntosh
lindsmci@amazon.com
The Kids in the Hall: Comedy Punks
Owen McCorquodale
owenmcc@amazon.com
Lizzo’s Watch Out for the Big Grrrls
Kristen Hall
kristen.hall@amazonstudios.com
Brooke James
brooke.james@amazonstudios.com
Megan King
megan.king@amazonstudios.com
Master
Ella Robinson
ellarob@amazon.com
Sara Del Negro
sara.delnegro@amazonstudios.com
Elizabeth Dills
eddills@amazon.com
Undone
Ben Brown
ben.brown@amazonstudios.com
Akiva Griffith
akiva.griffith@amazonstudios.com
Upload
Melissa Armstrong
melissa.armstrong@amazonstudios.com
Lilly Rolnick
lrolnick@amazon.com
Kit Chavers
Kit.chavers@amazonstudios.com
- Lizzo’s Watch Out For The Big Grrrls | Season 1
- The Boys | Season 3
- Undone | Season 1
- Undone | Season 2
- Upload | Season 2