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Amazon Prime Video Announces New Amazon Original The Ferragnez - The Series Starring Chiara Ferragni and Fedez

Sep 20, 2021

Chiara Ferragni, Fedez, and their family will star in the all-new Amazon Original series, produced in Italy

The eight-part series, produced by Banijay Italia for Amazon Studios, will be available exclusively on Prime Video in 240 countries and territories worldwide in December 2021  

LONDON—20 September, 2021—Amazon Prime Video today announced a new Italian Amazon Original unscripted series, The Ferragnez - The Series, starring the most famous young couple on the scene: Chiara Ferragni and Fedez. Chiara Ferragni is a digital entrepreneur and fashion icon with over 24 million followers on Instagram, and was crowned number one in the “Most Powerful Influencers in Fashion” list by Forbes. Fedez is a versatile artist with over 60 platinum records and 12 million Instagram followers. Fedez was a contestant on popular Amazon Original series Celebrity Hunted - Caccia all'Uomo Season 1, and the host of the hugely-successful LOL – Chi ride è fuori Season 1. The eight-part series, produced by Banijay Italia for Amazon Studios, will launch exclusively on Prime Video in 240 countries and territories worldwide in December 2021.

The couple, also known as the Ferragnez, have millions of followers on Instagram, with whom they share their important milestones. Now, thanks to the Amazon Original docu-reality series The Ferragnez - The Series, audiences and fans will have exclusive access behind the scenes of their everyday life.

Filmed throughout late 2020 and early 2021, a special and extraordinary time of their lives, the series will give fans insight into the family like never before; from Chiara’s second pregnancy to Fedez’s first participation in the world famous Sanremo Music Festival; to the birth of their second child, Vittoria; all balanced alongside hectic professional and social lives. This intimate look will sensitively and ironically show the passions, joys, tears, and ambitions of a young couple who are at once extraordinary and completely normal. As Chiara and Fedez open the doors of their home and courageously lay themselves and their relationship bare, audiences will see heartfelt, never-before-seen aspects of their personalities and their life together. The series will also feature their eldest son, little Leone, their parents, Chiara’s sisters Valentina and Francesca and their partners, Fedez’s grandmother Luciana, and many other people close to the couple, drawing a full family portrait.

“The last year has been full of emotions in both our professional and personal lives,” explained Chiara Ferragni and Fedez. "This past year saw the Ambrogino d’Oro award, the Sanremo Music Festival, Vittoria’s birth, the start of the pandemic which, like for everyone, is continuing to impact our daily lives. The past year has also allowed us to take the time to work on ourselves as a couple and as a family. It has been a year that we will never forget.”

“This new fantastic Italian Amazon Original production is the latest example of our commitment and investment in the Italian creative community,” said Georgia Brown, head of European Originals, Amazon Studios. “I am sure The Ferragnez - The Series will entertain Prime Video’s audiences in Italy and around the world by offering an unprecedented perspective on this iconic couple.”

The Ferragnez is an authentic, funny, intimate, heartfelt, and entertaining series which offers Prime Video viewers a unique and exclusive look into Chiara, Fedez, and their whole family,” explained Nicole Morganti, head of Amazon Originals, Italy. “This series shows the lives of a young couple who share their story without filters, with witty honesty and surprising transparency, to connect deeper with their fans. Packed with twists and turns and with a high production value, The Ferragnez - The Series has all the qualities required to become a moment of great entertainment and pure escapism for fans and those new to the couple alike.”

“We are very happy to continue our collaboration with Amazon Prime Video. Following FERRO and Dinner Club, The Ferragnez - The Series, has given us a new and exciting challenge, both from a narrative and productive point of view,” added Fabrizio Ievolella, CEO of Banijay Italia. “We are incredibly proud to tell the story of one of the most known Italian families, from a totally new perspective, away from the world of social media. This would not have been possible without Chiara and Federico trusting us, and we thank them for this. They opened the doors to their private lives, sharing it all authentically and without any fear. The couple shared their joys, fears, successes and hardships, showing the audience their true selves.”

This series continues the ongoing collaboration the couple have with Amazon Prime Video. Fedez is a social brand ambassador for Prime Video in Italy, the first of its kind in Europe, and he was one of the contestants in season one of Celebrity Hunted – Caccia all’Uomo, the first Italian Amazon Original show, and LOL: Chi ride è fuori’s referee and host. While Chiara was one of the judges in the first season of Making the Cut, the Amazon Original fashion competition presented by Heidi Klum and Tim Gunn, and she is the star of the documentary Chiara Ferragni Unposted, presented in 2019 at the Venice Film Festival and available exclusively on Amazon Prime Video.

Amazon Original The Ferragnez – The Series will join the thousands of TV shows and movies in the Prime Video catalogue, including the Amazon Original Italian productions FERRO,  Celebrity Hunted – Caccia all’uomo S1 and S2, and LOL: Chi ride è fuori; award winning series such as Fleabag and The Marvelous Mrs. Maisel, US hits like Tom Clancy’s Jack Ryan, The Boys, Borat Subsequent Moviefilm, Coming 2 America, Tom Clancy’s Without Remorse, Good Omens and Carnival Row, in addition to licensed content, and the exclusive live coverage in Italy of the 16 top Wednesday night matches of the UEFA Champions League, as well as the UEFA Super Cup, for three seasons from 2021/22. Other Italian Amazon Original series announced include Dinner ClubVita da CarloAll or Nothing: Juventus, Bang Bang BabyThe Bad Guy, Everybody Loves Diamonds and Prisma.

Prime members will be able to watch The Ferragnez – The Series via the Prime Video app available on smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, game consoles, Chromecast and through Vodafone TV. On the Prime Video app, viewers can download all episodes on their mobile devices and tablets and watch anywhere offline at no additional cost, all part of a Prime membership which costs just €36/year. New customers can find out more at and subscribe to a free 30-day trial.

-- Ends –

Chiara Ferragni is an Entrepreneur and a global Italian fashion icon.

Chiara’s career started in 2009 when she launched her personal style blog, The Blonde Salad. With her strong personal branding through social media, she successfully gained presence in the digital space and a mass following, nowadays she has more than 24 million followers on Instagram.

Chiara has collaborated with multiple fashion brands and has been on the cover of the most eligible fashion magazines all over the world including Vogue, Vanity Fair, and InStyle. Chiara has been recognised as the most powerful fashion influencer by Forbes, the second most engaging fashion user on Instagram Story according to Instagram and has been the subject of Harvard’s study cases twice.

Chiara is a pioneer in the fashion and communication industry, where she managed to create a new sector, becoming a successful entrepreneur.

Fedez is one of the most influential artists of the Italian show business. With 64 platinum records, 6 albums, 12 million followers on Instagram, in June 2018 he was the youngest Italian artist to perform at the San Siro Stadium in front of 80,000 people. Winner of the first season of Amazon Original reality thriller Celebrity Hunted - Caccia all’uomo paired with Luis Sal, he is currently working on his new musical phase, started in 2020 by the hits "Bimbi per strada (Children)", triple platinum certified and "Bella Storia”, double platinum record. In December, together with Chiara Ferragni, he received the Ambrogino d'Oro for their commitment during the first wave of the Coronavirus pandemic in Italy. In the same year, he is also the main promoter of Scena Unita, the fund to support workers in the show business in difficulty due to the ongoing health emergency. In 2021, Fedez takes part to the 71st Sanremo Music Festival with Francesca Michielin with the song “Chiamami per nome”, ranked in second place. In April 2021, he returns to Prime Video in the unprecedented role of referee and host, with co-host Mara Maionchi, for the first season of the Amazon Original comedy show LOL: Chi ride è fuori. “Mille”, his new single with Achille Lauro and Orietta Berti, is certified triple platinum. 

About Banijay Italia
Banijay Italia, leaded by CEO Fabrizio Ievolella, is the main asset of the Italian portfolio made of 10 powerful production company headed by President Paolo Bassetti and owned by the French Group Banijay, with Marco Bassetti as CEO. The Group – after Endemol Shine Group’s takeover – has become the largest international content producer and distributor. Banijay has 200 entities across 22 countries, a catalogue of over 100,000 hours of multi-genre premium entertainment brands, which can compete with the main American companies. Banijay is built on independence, creative freedom, entrepreneurialism and commercial acumen. Values also shared by the Italian company, which boasts professionals with a long-time experience, and a large list of titles made for the main Italian broadcasters.

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About Amazon
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