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Amazon Prime Video Releases Official Trailer for Billion-Dollar Leggings Tell-All LuLaRich

Aug 16, 2021

The four-part docuseries, investigating the multilevel-marketing empire, launches globally on Amazon Prime Video September 10

Episodic Images Available HERE
All four episodes are now available via

CULVER CITY, California—August 16, 2021—Today, Amazon Prime Video unboxed the trailer for the eccentric docuseries LuLaRich. The directors, who created the buzzy documentary Fyre Fraud, take viewers on a deep-dive into the ups and downs of the notorious multilevel-marketing company LuLaRoe, which is known for their over-the-top leggings. The four-part docuseries features explosive interviews with co-founders DeAnne and Mark Stidham, former employees, and hard-working “independent distributors,” who sought out a better life for their families—only to encounter what many allege was a full-blown pyramid scheme. All four episodes of LuLaRich will launch September 10, 2021 on Prime Video in more than 240 countries and territories worldwide.

LuLaRich is a modern comedy of errors with important social commentary. We knew from day one that the world needed another look at this wacky MLM-turned-dumpster-fire, and think this could be the birth of a whole new doc genre… True-Comedy,” said directors and executive producers Jenner Furst and Julia Willoughby Nason.

LuLaRich is a production of Amazon Studios, The Cinemart and Story Force Entertainment. The Cinemart’s Jenner Furst and Julia Willoughby Nason co-direct and executive produce alongside Mike Gasparro with Story Force Entertainment’s Blye Pagon Faust and Cori Shepherd Stern also serving as executive producers.

About LuLaRich
is a four-part docuseries that chronicles the unraveling of LuLaRoe. Known for their buttery-soft leggings, the infamous multilevel-marketing company went viral promising young mothers a work-from-home salvation. Capitalizing on the growing power of social media, LuLaRoe's eccentric founders recruited an army of independent retailers to peddle their increasingly bizarre and defective clothing products. Through exclusive interviews, this series unveils how it all went wrong in a spectacularly weird—and comedic—fashion.

About The Cinemart

The Cinemart, an Emmy-nominated, Peabody award-winning production company. Since 2011, the company has crafted disruptive content, television and features that examine core societal issues facing the planet. Working with Shawn “Jay-Z” Carter, The Cinemart reached hundreds of millions of people, raising awareness for criminal justice reform with Time: The Kalief Browder Story and tracking the inception of BLM and the rise of Trump’s America in Rest in Power: The Trayvon Martin Story.

In 2019, The Cinemart partnered with Hulu to release Fyre Fraud, a true-crime comedy about a failed music festival in the Bahamas. A stunt release authored and executed by The Cinemart broke the internet. The film became a smash hit and the stand- out storytelling garnered the company an Emmy Nomination for “Best Writing in a Documentary.” The company’s latest project, The Pharmacist, a docuseries about the opioid epidemic, premiered globally on Netflix on February 5th 2020 and has become a hit for the streamer.

About Story Force Entertainment

Founded in 2019 by Oscar and Emmy winning founders Blye Pagon Faust and Cori Shepherd Stern, Story Force Entertainment produces elevated, entertaining film and television.  The company’s first release will be LuLaRich, a premium multi-part docuseries produced in partnership with Amazon Studios and The Cinemart. Projects in development include both scripted and unscripted programming in partnership with Participant Media, Searchlight, and Netflix, among others.

Prior to founding Story Force, Faust produced the 2016 Academy Award winning film Spotlight, which was awarded Best Picture and Best Original Screenplay.  Her documentary credits include Erika Cohn’s Emmy and Peabody nominated 2020 film Belly of the Beast and Sasha Neulinger’s Emmy and Critic’s Choice Award nominee Rewind.

Prior to partnering with Faust, Stern received an Oscar nomination for producing Open Heart, a 2013 HBO documentary - and was a 2016 Emmy winner for the documentary Collisions.  Most recently her documentary feature Bending the Arc premiered at Sundance and was released on Netflix in 2020. Her scripted credits include Warm Bodies, a 2013 global hit for Lionsgate.

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Publicity Contacts:
Kristen Hall |
Kevin McAlpine |
Shipra Gupta |

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