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Historic Exclusive Thursday Night Football Deal Between Prime Video and the NFL Now Set to Begin a Year Early in 2022
The now 11-year deal through the 2032 season gives Prime members exclusive access to primetime’s second most-watched show, with 15 regular season games and one pre-season game per season.
SEATTLE—May 3, 2021—In advance of Amazon’s first-ever NewFronts presentation on May 3, Amazon and the NFL announced that Prime Video’s recent deal to become the exclusive home to NFL Thursday Night Football will now begin with the 2022 season instead of the 2023 season. This is a year earlier than previously announced, with all games set to air on Prime Video as part of a Prime membership.
“We look forward to bringing Thursday Night Football exclusively to Prime members in 2022, a year earlier than previously announced,” said Marie Donoghue, vice president of Global Sports Video at Amazon. “This expedited deal is an immediate differentiator for us as a service, as it gives Prime members exclusive access to the most popular sport in the United States.”
With today’s news, the existing Thursday Night Football tri-cast package will expire after this season. The terms of the exclusive agreement announced last month remain the same, with Prime Video set to carry 15 Thursday Night Football games per year and one pre-season game per year through the 2032 season.
The now 11-year deal between Prime Video and the NFL remains the first time the league has sold an exclusive national rights package to a digital streaming service. Prime Video will have more to share regarding production in the coming months.
In keeping with the NFL's long-standing commitment to make its games available on free, over-the-air television, each game will also be televised in the participating teams’ home marketplaces.
About Prime Video Sports
Prime Video supports a growing line-up of live sports globally, including Thursday Night Football, the New York Yankees, and Seattle Sounders FC in the United States; Premier League in the United Kingdom; U.S. Open Tennis, ATP, and WTA in the United Kingdom and Ireland; UEFA Champions League football in Germany and Italy; Roland Garros in France; Australian Swimming globally; and New Zealand Cricket in India. While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, LaLigaTV, MLB.TV, NBA League Pass, NBA TV, and PGA TOUR LIVE through Prime Video Channels. This is in addition to a selection of Amazon Original All or Nothing sports docuseries including All or Nothing: Tottenham Hotspur and All or Nothing seasons with the NFL’s Arizona Cardinals, Los Angeles Rams, Dallas Cowboys, Carolina Panthers, and Philadelphia Eagles, as well as the NCAA’s Michigan Wolverines. All or Nothing: Toronto Maple Leafs and All or Nothing: Juventus are also coming to Prime Video later this year. For more information, visit amazon.com/primevideo and follow @SportsOnPrime on Twitter and Instagram.
Prime Video is just one of many shopping and entertainment benefits included with a Prime membership, along with fast, free shipping on millions of Prime-eligible items at Amazon.com, unlimited photo storage, exclusive deals and discounts, and access to ad-free music and Kindle eBooks. To sign up or start a 30-day free trial of Prime, visit: amazon.com/prime.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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