DraftKings and Little Caesars join Amazon to deliver a thrilling NFL experience to fans starting with the September 15 game
NEW YORK—September 13, 2022—Today, Prime Video announced that DraftKings Inc. (Nasdaq: DKNG) and Little Caesars (Nasdaq: CZR) are key sponsors for Thursday Night Football (TNF.) These brands are collaborating with Prime Video to create an exciting fan experience for the first exclusive season-long NFL broadcast package on a streaming service, beginning on September 15, when the Los Angeles Chargers take on the Kansas City Chiefs.
Little Caesars, the third largest pizza chain in the world and the Official Pizza Sponsor of the National Football League, is the presenting sponsor of the TNF Tonight pregame show. During the show, Little Caesars will present a segment about player preparation for the game, and fans will be able to easily order their pizza for the game using an on screen QR code, receive a perk with every order, and be entered to win big ticket prizes. The company will also be advertising during TNF Español, the exclusive Spanish-language broadcast of all 15 TNF games on Prime Video and Twitch.
“We can’t wait until the first game to start delivering the ‘PizzaPizzaPregame’ to TNF viewers on Prime Video,” said Greg Hamilton, senior vice president of marketing at Little Caesars. “Working with a digital company creates exciting new opportunities for us to connect with fans in deeper, more meaningful ways.”
DraftKings, a leader in digital sports entertainment and gaming, is the exclusive pregame and in-game odds provider for TNF. During the TNF Tonight pregame show, DraftKings odds will provide the basis for the “TNF Predictions” segment with the on-air talent, as well as a featured same game parlay which will be available for eligible customers to bet on through the DraftKings app.
“We’re delighted to work with Prime Video to help fuel fan excitement and competitive spirit for Thursday Night Football,” said Stephanie Sherman, chief marketing officer at DraftKings. “We believe that streaming is the future of live sports and this collaboration will allow us to more effectively connect the game and gaming experience for football fans.”
“For fans, sponsors, and advertisers, TNF on Prime Video is the best of both worlds, combining the NFL experience we all love with the advantages of digital,” said Danielle Carney, head of NFL sales for Amazon Ads. “The TNF digital broadcast gives brands new ways to connect with fans at scale through interactive features, alternate feeds, and unique activations.”
Prime Video’s 11-year deal with the NFL includes 15 regular-season games and one preseason game per year, with Prime Video also delivering new pregame, halftime, and postgame shows as well as fan-favorite interactive features like X-Ray and Next Gen Stats powered by AWS. Viewers can stream from the web at amazon.com or by using the Prime Video app, which is available on smartphones, tablets, set-top boxes, game consoles, or select smart TVs, and on mobile and tablets with NFL+. Each Thursday Night Football game will also stream live on Twitch and will be available on over-the-air TV stations in the two home markets of the competing teams, as well as in Spanish language on Prime Video. For all the latest information regarding TNF on Prime Video, visit amazon.com/TNF and follow NFL on Prime on Twitter. To join Prime or start a free 30-day trial, visit amazon.com/prime.
About Prime Video Sports
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, the WNBA, the Seattle Storm, the New York Yankees, and Seattle Sounders FC in the United States; Premier League in the United Kingdom; US Open Tennis, ATP, and WTA in the United Kingdom and Ireland; UEFA Champions League football in Germany and Italy; Roland-Garros and Ligue 1 in France; Australian Swimming globally; and New Zealand Cricket in India. While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, FOX Sports (Mexico), LaLigaTV, MLB.TV, NBA League Pass, NBA TV, and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original All or Nothing sports docuseries including All or Nothing: Tottenham Hotspur, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with the NFL’s Arizona Cardinals, Los Angeles Rams, Dallas Cowboys, Carolina Panthers, and Philadelphia Eagles, as well as the NCAA’s Michigan Wolverines football team.
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