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Prime Video Sets NFL Streaming Record with Vikings-Eagles TNF Opener
TNF averages 16.6 million viewers across all media platforms for Eagles Week Two home opener
Most-streamed NFL game in history, and most-watched TNF stream ever on Prime Video
TNF wins the night; attracts 3.5M among P18-34; 7.6M in P18-49; and a median age of 47
NEW YORK—Sept. 15, 2023—Prime Video kicked off its 2023 Thursday Night Football schedule last night setting an all-time record as the most-streamed NFL game in history.*
According to Nielsen’s custom Integrated Live Streaming Report**, Prime Video averaged 16.6 million viewers (AMA) across all media platforms during last night’s Vikings-Eagles showdown, as the defending NFC Champions notched their second win of the season.
According to Nielsen’s National TV Ratings (panel only), last night’s game was up +16% in total viewers over the comparable game in 2022 (15.1M vs. 13.0M), and ranks as the most-watched TNF game ever on Prime Video. Among the key demos, last night’s game was up +15% year-over-year among P18-49 (7.6M vs. 6.6M), and up +17% among P18-34 (3.5M vs. 3.0M) from last season’s TNF Chargers-Chiefs season opener (9/15/22).
The median age of last night’s TNF audience was 47, which is 7 years younger than the NFL average on linear networks through the first week of the season (54).
“We’re so excited to have kicked off our second season of exclusive TNF coverage by setting new all-time audience records. Building on last year’s success, our team worked tirelessly this offseason to raise the bar and enhance the viewing experience even further, so to see this kind of response and turnout from fans is very gratifying,” said Jay Marine, VP, Global Head of Sports, Amazon. “We are thrilled with the continued growth and performance of TNF, the ways in which we are innovating in the space, and the value our sports portfolio provides to Prime members.”
Additional Nielsen National TV Ratings highlights include:
- TNF on Prime Video outperformed all other programming on broadcast and cable television Thursday night, among total viewers, P18-49 and P18-34.
- Last night’s game reached a peak audience of 17.0M between 9:15-9:30PM ET.
- For the week beginning Monday, Sept. 11, TNF on Prime Video ranks as No. 1 program of the week among P18-34 across broadcast and cable.
- TNF on Prime Video was the most-watched program of the night across broadcast or cable, out-delivering the No. 2 program by +372% in total viewers (15.1M vs. 3.2M).
* Most-streamed NFL game record is based on device AMA, inclusive of Prime Video, Twitch and NFL+.
** Nielsen’s custom Integrated Live Streaming Report combines Amazon’s first party viewing signal aggregated from the millions of connected TV devices streaming TNF with Nielsen’s panel-based TV measurement. Nielsen then includes their out of home (OOH), local station (OTA), and computer/mobile measurement to provide a comprehensive, cross-platform view of the TNF audience. Nielsen's integration of first party viewing signal into its accredited panel measurement is currently undergoing review by the Media Rating Council and is presently not accredited.
Remaining 2023 Thursday Night Football Schedule:
TNF Tonight pregame coverage begins each Thursday at 7 p.m. EDT
Week 3 - Sept. 21: New York Giants at San Francisco 49ers
Week 4 - Sept. 28: Detroit Lions at Green Bay Packers
Week 5 - Oct. 5: Chicago Bears at Washington Commanders
Week 6 - Oct. 12: Denver Broncos at Kansas City Chiefs
Week 7 - Oct. 19: Jacksonville Jaguars at New Orleans Saints
Week 8 - Oct. 26: Tampa Bay Buccaneers at Buffalo Bills
Week 9 - Nov. 2: Tennessee Titans at Pittsburgh Steelers
Week 10 - Nov. 9: Carolina Panthers at Chicago Bears
Week 11 - Nov. 16: Cincinnati Bengals at Baltimore Ravens
Week 12 (Black Friday) - Friday, Nov. 24: Miami Dolphins at New York Jets (3:00 PM ET)
Week 13 - Nov. 30: Seattle Seahawks at Dallas Cowboys
Week 14 - Dec. 7: New England Patriots at Pittsburgh Steelers
Week 15 - Dec. 14: Los Angeles Chargers at Las Vegas Raiders
Week 16 - Dec. 21: New Orleans Saints at Los Angeles Rams
Week 17 - Dec. 28: New York Jets at Cleveland Browns
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About Prime Video Sports
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, the WNBA, the Seattle Storm, the New York Yankees, and Overtime Elite in the United States; ONE Championship in the United States and Canada; Premier League in the United Kingdom; ATP and WTA tennis in the United Kingdom and Ireland; UEFA Champions League football in Germany and Italy; Roland-Garros and Ligue 1 in France; Australian Swimming globally; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil; and boxing and the 2023 World Baseball Classic in Japan. While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original documentaries including Kelce, Good Rivals, Coach Prime, Reggie, Redefined: J.R. Smith, and the Amazon Original All or Nothing franchise, including All or Nothing: Arsenal, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with various NFL teams, as well as the NCAA’s Michigan Wolverines football team.
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